Virtual Models are digitally created models that exist primarily within computer-generated environments. They can be designed using 3D modeling, CGI, digital rendering and other computer technologies for fashion, advertising, gaming, entertainment and experimental visual communication.
Virtual models can be used in digital fashion campaigns, virtual showrooms, online presentations, creative editorials, virtual fashion shows and futuristic advertising concepts. They allow designers and brands to explore forms of visual presentation that are not limited by traditional photography or physical locations.
Through Fashionweek.rs, Fashionweek.rs explores the connection between contemporary fashion modeling and emerging digital technologies.
Virtual Models represent an evolving area of the fashion industry, where digital design, CGI, fashion styling and creative direction come together. Their appearance, clothing, environment and movement can be digitally designed according to the requirements of a project.
Fashionweek.rs and Agency SNOB position virtual modeling within a broader international discussion about the future of fashion, digital identity and next-generation visual content.