Activewear models are selected for sports clothing, fitness apparel, athleisure and active lifestyle campaigns. They represent clothing designed for movement and modern everyday life, making this category relevant to sportswear brands, fashion companies, fitness businesses and lifestyle retailers.
Activewear productions may include leggings, sports tops, training clothes, running apparel, footwear, jackets and other clothing designed for exercise or everyday active wear. Models may be photographed in gyms, studios, outdoor environments, sports facilities or urban locations.
Fashionweek.rs provides a professional platform for discovering premium activewear and fitness-oriented models from Belgrade, Zagreb, Sarajevo, Banja Luka, Podgorica, Skopje, Sofia, Novi Sad, Ljubljana and Niš. Brands can explore model profiles according to the style, target audience and physical presentation required by their collections.
Activewear models may be used for e-commerce, catalogues, advertising campaigns, social media content, lookbooks, fashion editorials and product photography. The model needs to present the clothing naturally while demonstrating how garments look during movement and everyday activity.
Depending on the project, models may be required to run, stretch, exercise, walk or perform other appropriate movements. Natural body language and the ability to follow creative direction are important qualities.
Through Fashionweek.rs, activewear brands, photographers, retailers and advertising agencies can explore model profiles suitable for sports fashion and active lifestyle productions across Southeast Europe. Casting can be adapted to the specific collection, campaign concept and target market.